Kanye West - Good Life Music Video Analysis

Music Video Link: http://www.kovideo.net/good-life-video-kanye-west-454291.html

Typical Hip-Hop Music Video Conventions: Women, Black Rapper, Money, Cars, Champagne,

Outside of Conventions: Text up on screen, Cartoon style effects,

The clothes seen in this video show typical Hip Hop Music Video Conventions as they are all designer and expensive clothes. This would be inaccessible for us as we cannot afford the expensive designer clothes for our music video.

The props used in this video would be inaccessible for us to use becasue they are too expensive. These include: very hot girl!, fast car, champagne and lots of money. The props listed show typical Hip Hop Music Video conventions because they are often used by artists in their music videos associated with this genre.

High budget allows Kanye West to use effects that are inaccessible to us becuase we do not have the ability to use these effects.

The effect seen here shows how we can use effects that are performed in the music video due to budget restrictions.


Good comparison has kanye west is in a grayscale colour correction and the text and images around him are colourful which gives a vivid contrast.

This printscreen shows how text is used well for the lyrics. This use of text could easily be achieved by us by using Adobe After Effects CS5 and Sony Vegas Pro by creating the text to move and pop up in time with the lyrics being said.